Canon India announces the EOS 5D Mark IV


New Delhi, 26th August: Last week, the Canon 5D Mark III’s big brother Mark IV made its foray in the Indian market and abroad to much fanfare.

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The most anticipated DSLR of the year, The Canon EOS 5D Mark IV DSLR will be available in India from the first week of September at Rs. 2,54,995 (body only), Rs. 3,06,995 with the EF24-70mm f/4L kit lens, and Rs. 3,24,995 with the EF24-105mm f/4L IS II USM lens. You can contact Future Forward to pre-book yours!

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Speaking at the launch, Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “Canon has been at the forefront of innovation always. Understanding the rapidly changing and ever increasing requirements of the imaging industry and professionals, Canon keeps launching more evolved and technologically progressed products. With every new product in the Canon EOS 5D range, we create a differentiation in the industry. The EOS 5D Mark IV is truly the most versatile EOS ever, all set to revolutionise photography in India. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50% in the DSLR segment. Our robust retail expansion, strong brand equity and effective network management are pillars that stand testimony of our leadership position in the industry.”

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Mr. Andrew Koh, Vice President of Consumer Imaging and Information Centre, Canon India commented, “Since 2005, the EOS 5D series has been redefining imagery and has become an industry benchmark. With the launch of EOS 5D Mark IV, Canon raises the bar yet again. Featuring a 30.4 Megapixel Full-Frame CMOS sensor, 7.0 fps continuous shooting speed and 4K video recording at 30p, the EOS 5D Mark IV is sure to impress all”.

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Canon launched the 5D Mark IV with the hashtag #ThePowerOf5 referring to its 5 key features, namely:

1. 30.4 MP Full Frame CMOS sensor

2. Standard ISO 100-32000

3. 7.0 frames per second

4. 61 point Reticular AF, 150,000 pixel RGB + IR Metering

5. 4K video recording @ 30fps, Dual Pixel CMOS AF with touchscreen

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Summary of Canon EOS 5D Mark IV Features

  • 30.4 Megapixel Full Frame CMOS Sensor
  • 7 fps continuous shooting and silent shutter mode
  • 4k 30fps video with 8.8 mp still frame grab, Full 1080p HD 60 fps
  • Dual Pixel CMOS AF for responsive and smooth AF during video or Live View shooting
  • Dual Pixel RAW
  • Built-in GPS
  • Built-in WiFi, NFC (Near-Field Communication)
  • 3.2″ (81.1mm), approximately 1,620,000 dot Clear View II LCD monitor with full touch-screen interface, including selection of AF area
  • DIGIC 6+ image processor
  • 61-point High-Density Reticular AF II system (like 1D X Mark II) including up to 41 cross-type AF sensors, with EOS iTR, f/8 AF
  • EV -3 AF sensitivity, EV -4 when in Live View mode
  • 150,000-pixel RGB+IR, 252 zone metering sensor for improved AE and AF precision
  • Zone, Spot and AF Point Expansion focusing modes
  • ISO 100-32000 with expansion up to 102400, down to 50
  • Short 58ms shutter lag
  • Flicker Mode adjusts shutter release timing to avoid flickering light issues
  • Dual Memory Card Slots supporting one CF (UDMA Mode 7) and one SD/SDHC/SDXC (UHS-I) memory card
  • HDR shooting in-camera
  • Upgraded Transparent LCD viewfinder with 100% coverage
  • Dual-Axis Electronic Level with dedicated viewfinder display
  • Time-lapse Movie function
  • EOS Integrated Cleaning System (EICS)
  • Peripheral Illumination, Chromatic Aberration, Distortion and Diffraction Corrections in-camera along with DLO (Digital Lens Optimizer)
  • Magnesium alloy body, shutter durability rated up to 150,000 cycles, improved dust and weather resistance
  • Mirror Vibration Control System to reduce mirror vibration-caused blur
  • Customizable Quick Control screen
  • +/- 5 stops of exposure compensation
  • Super Speed USB 3.0 for high-speed tethering and image/movie transfer
  • In-camera Multiple Exposure and HDR modes, HDR 30 fps video
  • Improved custom controls with built-in intervalometer and bulb timer
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Watch the Canon 5D Mark IV introduction video here:

My verdict:

It packs every feature that a Wedding/Fashion photographer had been craving for since the last few years. I would have preferred a mirrorless body but then I would sound greedy.

While it may look underwhelmingly familiar at first sight, don’t be fooled – the engineers at Canon haven’t stood still.

Perhaps the most exciting development is the arrival of Dual Pixel Raw technology. As mentioned, this has huge potential for photographers – although until we can try it out for ourselves we’ll reserve judgement.

It’s no surprise to see the arrival of 4K on the 5D Mark IV, which, when added to the rest of the impressive specification, makes the Mark IV look like one of the most complete cameras out there, and perfect for a range of photographic subjects, from landscapes to sport.

Whether that’s a price worth paying, we won’t be able to say until we really get a chance put the EOS 5D Mark IV through its paces. Anyways in my opnion, the Canon 5D Mark IV undoubtedly is the Gadget of the Year.

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